Our Story
Since 1985, we have been dedicated to crafting genuine Italian pizza with a strong passion
From Naples to Your Neighborhood
The CollectiveWisdom dream began with a mission to deliver true Neapolitan pizza to London. Established by the Bianchi family in 1985, our little pizzeria was born as a quaint, family-operated entity, nurturing recipes that have been passed down for generations.
Marco Bianchi, our pioneer, mastered the craft of pizza creation while traversing Italy, garnering knowledge from master pizzaiolos in Naples—the homeland of pizza. On her return to the UK, she set out to replicate the essence of authentic Italian pizza, clinging to traditional preparations and the purest of ingredients.
What kicked off as a humble pizzeria with only 12 seats has now flourished into a cherished community staple, yet our allegiance to premium quality and genuine tastes remains unchanged. We continue to employ customary wood-fired ovens, prepare our dough from scratch each day, and pursue top-notch ingredients.
Presently, 'CollectiveWisdom' continues under the helm of the family-operated by the second generation of the Bianchi lineage, steering our devoted crew. While modern innovations have been welcomed, the core of our enterprise endures: to serve luscious, real pizza that unites our patrons.
Our Values
Quality Ingredients
We prioritize the freshest and most superior ingredients by allying with local growers and Italian suppliers to preserve authentic tastes.
Traditional Methods
Our pizza-making process stays true to long-standing traditions, with 48-hour fermented dough and baking in original wood-fired ovens.
Community Focus
Our vision extends beyond just being a pizzeria—we believe in playing an active role in our community, uplifting local efforts and forging a space for everyone.
Sustainability
Our pledge to environmental stewardship is reflected in our practices, from minimizing food waste to adopting sustainable packaging and fostering ecological farming.
Meet Our Team
Meet the enthusiastic individuals behind our delectable pizzas
Marco Bianchi
Owner & Head Chef
As the second-generation proprietor trained in Naples, she continues to refine our recipes for more than 15 years.
Isabella Rossi
Executive Chef
With Italian culinary training, she brings over a decade of expertise to our kitchen, focusing on seasonal offerings.
Giuseppe Verdi
Master Pizzaiolo
A native Neapolitan with over two decades of experience in pizza perfection, he trains all our aspiring pizza chefs.
Emma Clarke
Restaurant Manager
She is at the forefront of ensuring a remarkable dining affair for our guests and orchestrates our front-house team with care and proficiency.
Lucas Wu
Beverage Director
He carefully selects our lemonades, ensuring a perfect match for the Italian pizzas we serve.
What Our Customers Say
This is the closest to authentic Neapolitan pizza I've savored outside Italy. The dough has the perfect chewiness and features the lovely charred bubbles that only a true wood-fired oven can achieve.
William Bennett
I'm impressed that 'CollectiveWisdom' champions local ingredients and eco-friendly procedures. You can really detect the quality difference with each bite. And their regular specials are always a delight to anticipate!
Elizabeth Davis
I've been a patron for numerous years and the quality constantly remains top-notch. The staff make you feel like home, and the pizza is heavenly as their name implies. You shouldn't skip on the Truffle Delight pizza!
Richard Gomez
Awards & Recognition
Top Pizzeria in Carmineville
Local Culinary Awards, 2019-2023
UK's Top 50 Pizza Places
National Gastronomy Listing, 2021-2023
Genuine Neapolitan Pizza Seal
Associazione Verace Pizza Napoletana, 2018
Award for Eco-Friendly Business Practices
Local Eco-Business Group, 2022
Come Visit Us
Discover the authentic taste of Italian pizza in a cozy, inviting setting